I mean, common sense, right? Does OKCupid want you to find the love of your live and leave the site? Probably not. Online dating! We can agree that it is, officially, the worst, correct? (Well, dating is pretty awful already, but then when you add selfies to the mix, not much good can come from it.) The failure of online dating sites is, basically, that the whole business model is based on keeping you single.